Why We Do It


  Making your entrepreneurial dream a reality  

Many thousands of people have transitioned from employment to business ownership by investing in a franchise. The majority of people who start down this path will initially focus on the industries that are either most familiar to them or are most closely related to their hobbies or passions. They target their research on franchise opportunities within these narrowed boundaries.

A word of caution: when you only evaluate franchises that seem most familiar or interesting you are likely to be closing the door on countless opportunities which may offer greater earnings potential and for which you are better suited.

Start your search by asking yourself this question: What is more important to you, — what the business does? Or what the business can do for you? Until you know what you are looking for in a business, you should not start looking!

If you are at the beginning of your journey and just want to dip your toe in the water, then take time to become knowledgeable about franchising and the franchise matching and evaluation process. 


  I have the motivation. But do I have what it takes to be successful as a franchise owner?  

There are three traits that are shared by top-performing franchise operators. Do you feel you have, or could develop these traits?


Fire in the belly. A drive to succeed and be rewarded for your direct efforts, and a willingness to be accountable for your decisions and actions.


The ability to embrace training and implement prescribed systems: Internally motivated to get it right from the start by listening, learning, asking questions and pushing for excellence. Implementation first, then innovation!


Appropriate capital and the courage to use it! A belief in your ability to make your vision of success a reality. The courage to invest in your venture at the outset and the tenacity to keep re-investing as the business grows.