Not just another Joe | Liz Leonard Franchise Advisor

Not just another Joe

The old adage, “Don’t quit your day job,” is usually used to imply someone is not good at whatever they are attempting to show you. In the case of a recent client named Joe, quitting his well-paying day job after hearing rumors the owner of the place was considering merging or selling, was his wake-up…

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Attitude is everything | Liz Leonard - Franchise Advisor

Attitude is everything

Employee to entrepreneur requires attitude adjustment   “Working 9-to-5, what a way to make a living,”  Dolly Parton crooned in the popular song from the 1980 movie with the same title.  “It’s all taking and no giving.”   Quitting your day job to start your own business is the American dream. Things would be different…

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Franchising Stands the Test of Time

Franchising Stands the Test of Time

Teddy Roosevelt once said, “The more you know about the past, the better you are prepared for the future.” The same holds true for franchising, which has stood the test of time and continues to thrive.   In his book, “Megatrends: Ten New Directions Transforming Our Lives,”  published in 1982, John Naisbitt, an American author…

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Be All You Can Be! | Liz Leonard - Franchise Advisor

Be All You Can Be!

Remember this highly successful recruiting message used by the US Army to attract talent?  The message is adaptable to today’s business environment.  I offer it here as a reminder that ‘being all you can be’ is exactly the right message for today’s veterans who have completed their service and are looking for a new way…

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Age and Franchise Ownership - No boundaries

Age and Franchise Ownership – No boundaries!

Baby boomers were raised to believe they would retire at 65.  Their parents lived during a time when companies and their employees stuck with one another often for a lifetime.  Retirement was for the ‘old people’ who swapped out their works station for a golf cart.   Today people in their fifties and sixties foresee…

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